ClarkKaufman51

Search Engine algorithms change on a constant basis. As new updates appear, a lot of companies and SEOs fear their usual SEO (Search Engine) optimization tactics will be undermined or perhaps penalised. While this is a legitimate concern for businesses who concentrate on physical tweaking rather than a backlink building strategy, there are a variety of things that you can do as a way to make sure that your brand stays towards the top of the results pages, and luckily not one of them could be influenced by unsuspected algorithm changes. Here are some SEO basics that all companies can implement to be able to stay visible in today's online world.

Educate and inform

In order to attract the millions of online users scouring the web for information, your brand will need to produce information. And while all manner of great content could be equally as effective, research indicates that the majority of people still depend on search engines when searching for and looking helpful information. This is why it's a good tactic to be considered a valuable resource to your visitors where they can receive helpful suggestions, guidance and knowledge. Great information could keep these potential customers on your site for extended and will cause them to become share with others. Important: Don't merely sell here, be considered a resource that Google can recognise as such.

Build the website for individuals

One of the worst experiences from a user's perspective is arriving on the site that seems as if it has been optimised to simply cater to flashing advertisements plus some keywords. Your website should always be built and made with human beings not money or search engines in mind. A great consumer experience can make these potential customers wish to stay longer and share your articles, that is a lot more desirable than the usual site that generates traffic since it is super optimised, but then is affected with high bounce rates.

Avoid dubious SEO tactics

Don't spam, keyword stuff, buy links, cookie stuff, create fake profiles, buy links or other dodgy SEO tactics. These dishonest tricks won't damage your brand, but tend to even call at your website removed from the Google index. Part of doing well in SEO means not doing the bad stuff.

atlanta search engine optimization

Get links the right way

Instead of resorting to the shady tactics mentioned above, invest effort and time into developing a well rounded content marketing strategy. Create link-worthy material, guest blog and share your articles trough email and social media. This is actually the honest method to ensure your branded content spreads over the web, while generating leads as people link to and post about your great, informative and original content.

Use keywords

This really is one of those innocent SEO tactics that's often abused by sneaky SEOs looking for a steps for success method to the top SERPs. Using the best keywords and phrases is a logical and necessary part of ensuring that people discover your site when they look for you. Include it within the page title, description and through the copy a few times. You may also include it in the image name if it's relevant, as well as the alt tag attribute.