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Search Engine algorithms change on a constant basis. As new updates pop up, many companies and SEOs fear that their usual SEO (Internet search engine) optimization tactics is going to be undermined or even penalised. Although this is a legitimate concern for companies who focus on physical tweaking rather than a backlink building strategy, there are a number of things that can be done in an effort to ensure your brand stays at the top of the results pages, and luckily none of them can be influenced by unsuspected algorithm changes. Here are a few SEO basics that all companies can implement to be able to stay visible in the current online world.

Educate and inform

In order to attract the countless online users scouring the net for information, your brand will need to produce information. Even though various great content could be equally as effective, research indicates that the majority of people still rely on search engines like google when searching for and looking helpful tips. This is why it is a good way to be a valuable resource for your visitors where they are able to receive helpful suggestions, guidance and information. Great information will keep your visitors in your site for longer and will encourage them to tell others. Important: Don't merely sell here, be considered a resource that Google can recognise as such.

Build the website for individuals

One of the worst experiences from the user's perspective is on its way on the site that seems as if it has been optimised to only cater to flashing advertisements and some keywords. Your website should always be built and made with people not money or search engines like google in mind. An excellent user experience will make your visitors wish to stay longer and share your content, that is much more desirable than a site that generates traffic because it is super optimised, however suffers from high bounce rates.

Avoid dubious SEO tactics

Don't spam, keyword stuff, buy links, cookie stuff, create fake profiles, buy links or any other dodgy SEO tactics. These dishonest tricks will not only damage your brand, but tend to even see your website taken off google's index. A part of doing well in SEO means not doing the bad stuff.


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Get links the proper way

Rather than relying on the shady tactics mentioned above, invest effort and time into creating a well rounded content online marketing strategy. Create link-worthy material, guest blog and share your content trough email and social media. This is actually the honest method to ensure your branded content spreads across the web, while lead generation as people connect to and post about your great, informative and original content.

Use keywords

This really is one of those innocent SEO tactics that's often abused by sneaky SEOs searching for a fast track method to the top SERPs. While using best keywords and phrases is really a logical and necessary part of ensuring that people discover your website when they look for you. Include it in the page title, description and throughout the copy a few times. You can also include it in the image name whether it's relevant, along with the alt tag attribute.