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Search Engine algorithms change consistently. As new updates pop up, many companies and SEOs fear that their usual SEO (Internet search engine) optimization tactics will be undermined or perhaps penalised. While this is the best concern for companies who concentrate on physical tweaking as opposed to a backlink building strategy, there are a number of things that can be done as a way to make sure that your brand stays towards the top of the outcomes pages, and luckily not one of them can be affected by unsuspected algorithm changes. Here are some SEO basics that companies can use in order to stay visible in the current internet.
Educate and inform
In order to attract the countless internet surfers scouring the web for information, your brand will have to produce information. Even though all manner of great content can be equally as effective, research indicates that the majority of people still rely on search engines when searching for and looking helpful information. For this reason it is a good tactic to be a valuable resource for your visitors where they are able to receive helpful tips, guidance and information. Great information will keep these potential customers in your site for extended and will encourage them to share with others. Important: Don't merely sell here, be a resource that Google can recognise as a result.
Build the website for individuals
One of the worst experiences from the user's perspective is on its way on a site that seems as if it has been optimised to only cater to flashing advertisements plus some keywords. Your site ought to always be built and designed with human beings not money or search engines like google in mind. An excellent consumer experience can make your visitors wish to stay longer and share your articles, which is much more desirable than the usual site that generates traffic because it is super optimised, but then is affected with high bounce rates.
Avoid dubious SEO tactics
Don't spam, keyword stuff, buy links, cookie stuff, create fake profiles, buy links or other dodgy SEO tactics. These dishonest tricks will not only damage your brand, but could even see your website removed from the Google index. A part of doing well in SEO means not doing unhealthy stuff.
Get links the proper way
Rather than resorting to the shady tactics mentioned above, invest effort and time into creating a well rounded content marketing strategy. Create link-worthy material, guest blog and share your articles trough email and social media. This is actually the honest way to ensure your branded content spreads over the web, while generating leads as people connect to and post regarding your great, informative and original content.
Use keywords
This is one of those innocent SEO tactics that is often abused by sneaky SEOs looking for a fast track way to the top of the SERPs. While using best keywords and phrases is really a logical and necessary a part of making certain people find your site once they look for you. Include it in the page title, description and through the copy a few times. You may also include it within the image name if it's relevant, as well as the alt tag attribute.