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Internet search engine algorithms change on a constant basis. As new updates pop up, many companies and SEOs fear that their usual SEO (Internet search engine) optimization tactics will be undermined or perhaps penalised. While this is a legitimate concern for companies who concentrate on physical tweaking rather than a link building strategy, there are a variety of products that can be done in an effort to make sure that your brand stays towards the top of the results pages, and luckily not one of them could be affected by unsuspected algorithm changes. Here are some SEO basics that all companies can use in order to stay visible in the current internet.

Educate and inform

To be able to attract the millions of online users scouring the web for information, your brand will need to produce information. Even though various great content can be just as effective, studies have shown that almost all people still rely on search engines like google when searching for and looking helpful tips. For this reason it's a good way to be a valuable resource to your visitors where they are able to receive helpful tips, guidance and information. Great information could keep your visitors on your site for extended and will cause them to become share with others. Important: Don't merely sell here, be a resource that Google can recognise as such.

Build the site for individuals

One of the worst experiences from the user's perspective is arriving on the site that seems as though it has been optimised to simply cater to flashing advertisements plus some keywords. Your site should always be built and designed with people not money or search engines in mind. An excellent user experience can make these potential customers want to stay longer and share your content, that is much more desirable than a site that generates traffic because it is super optimised, however is affected with high bounce rates.

Avoid dubious SEO tactics

Don't spam, keyword stuff, buy links, cookie stuff, create fake profiles, buy links or other dodgy SEO tactics. These dishonest tricks won't damage your brand, but could even see your website removed from google's index. Part of succeeding in SEO means not doing the bad stuff.

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Get links the proper way

Rather than resorting to the shady tactics mentioned previously, invest effort and time into creating a well rounded content marketing strategy. Create link-worthy material, guest blog and share your content trough email and social media. This is the honest method to ensure your branded content spreads across the web, while lead generation as people link to and post regarding your great, informative and original content.

Use keywords

This is one of those innocent SEO tactics that is often abused by sneaky SEOs looking for a fast track way to the top of the SERPs. While using best keywords and phrases is really a logical and necessary part of making certain people find your site once they look for you. Include it in the page title, description and throughout the copy a few times. You can also include it in the image name whether it's relevant, as well as the alt tag attribute.