LearBess625
Internet search engine algorithms change on a constant basis. As new updates pop up, many companies and SEOs fear their usual SEO (Internet search engine) optimization tactics is going to be undermined or perhaps penalised. While this is a legitimate concern for businesses who concentrate on physical tweaking as opposed to a link building strategy, there are a variety of things that can be done as a way to ensure your brand stays towards the top of the results pages, and fortunately none of them could be affected by unsuspected algorithm changes. Here are some SEO basics that companies can use in order to stay visible in today's online world.
Educate and inform
To be able to attract the countless internet surfers scouring the net for information, your brand will need to produce information. Even though all manner of great content could be just as effective, studies have shown that the majority of people still depend on search engines like google when researching and seeking helpful tips. This is why it is a good way to be considered a valuable resource for your visitors where they can receive helpful suggestions, guidance and knowledge. Great information could keep these potential customers in your site for extended and can encourage them to tell others. Important: Don't merely sell here, be considered a resource that Google can recognise as a result.
Build the website for people
Among the worst experiences from the user's perspective is on its way on the site that seems as if it has been optimised to only focus on flashing advertisements plus some keywords. Your website should always be built and designed with human beings not money or search engines like google in mind. A great user experience can make your visitors wish to stay longer and share your content, which is a lot more desirable than a site that generates traffic because it is super optimised, but then is affected with high bounce rates.
Avoid dubious SEO tactics
Don't spam, keyword stuff, buy links, cookie stuff, create fake profiles, buy links or any other dodgy SEO tactics. These dishonest tricks will not only damage your brand, but could even see your website taken off google's index. Part of doing well in SEO means not doing the bad stuff.
Get links the proper way
Instead of relying on the shady tactics mentioned previously, invest effort and time into developing a well rounded content online marketing strategy. Create link-worthy material, guest blog and share your content trough email and social media. This is the honest method to ensure your branded content spreads over the web, while generating leads as people link to and post regarding your great, informative and original content.
Use keywords
This really is among those innocent SEO tactics that is often abused by sneaky SEOs looking for a steps for success method to the top SERPs. While using best keywords and phrases is really a logical and necessary part of ensuring that people discover your website once they search for you. Include it in the page title, description and throughout the copy several times. You can also include it within the image name whether it's relevant, as well as the alt tag attribute.